Hi, my name is Lulu 👋
I am a digital
marketing consultant.
I specialize in campaign strategy and increasing conversions across channels. I identify specific marketing challenges, and devise solutions that resonate with global audiences. Before freelancing full-time, I worked in SaaS marketing in the San Francisco Bay Area and Berlin.
I am authorized to work in the US and EU, and flexible to collaborate across timezones 🇺🇸🇪🇺
I speak fluent English and German.
My services
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Looking to get more out of the visitors coming to your website or online store? I offer thorough audits that evaluate 300+ checkpoints to identify quick wins.
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Launching a new product or rolling out new company messaging? I plan effective multi-channel campaigns that make a splash and bring a cohesive look and feel across platforms.
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I conduct thorough audits to identify strategic optimizations of your website experience. I have used most website builders and can create new landing pages and implement changes that increase conversions.
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I’m well-versed across social media platforms and know which types of content perform well. I provide services in paid and organic social media—anything from a one-off social campaign or content calendar to day-to-day management of your channels.
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Since email remains one of the most powerful digital marketing channels, having a solid strategy in place is key. I have experience designing email programs throughout the customer lifecycle, including acquisition, activation, and retention.
Testimonials
“Lulu is highly qualified, thoughtful, and always seeks to add value to her team. I was constantly in awe of her work ethic, especially since she was also juggling her studies at the time. Her work ethic is so solid that you can trust her blindly to get her job done, and do it with excellence. I highly recommend working with her!”
Belén Alemán, Director of GTM Enablement at Revinate
“Lulu is a pleasure to collaborate with. Aside from her attention to detail and strong project management, Lulu has a unique ability to move the ball forward despite ambiguity to drive real business results. I've seen how her audience sits up and listens when Lulu presents: whether it is across marketing functions or to frontline sellers.”
Johanna Hyde, Senior Product Marketing Manager at Contentful
“I worked with Lulu to develop and launch multiple marketing campaigns, which stood out for fast execution and the big financial impact they had on Contentful's business (we are talking eight digits here, folks!) Lulu played a key role: from thoroughly planning campaign rollouts and building awareness to developing creatives and tracking & reporting on performance.”
Artas Bartas, Director of Product Marketing at Contentful“In everything we collaborated on from webinars to customer content and beyond, Lulu was always the consummate professional. Her strength lies in her ability to be detail-oriented and project manage efficiently across numerous stakeholders, but also able to think and articulate at the strategic level. Lulu is a joy to work with and will add value to any organization she joins.”
Grace McLane, Senior Marketing Team Manager at Contentful“Lulu is a highly skilled and versatile digital marketer, and a lovely person to work with. She’s extremely self-motivated, resourceful, and organized, and has the ability to effectively manage complex projects. Her communication skills are excellent and I found it so easy to collaborate with her. She uses her great eye for design and UX to come up with innovative customer experience ideas.”
Kristina Bronitsky, Director of Marketing at Kyo
“The management team at Gliffy was impressed by Lulu’s rare level of ownership, professionalism, and initiative. She integrated quickly and autonomously, and led impactful marketing initiatives within her early days on the team. I highly recommend her to any hiring manager seeking an adaptive, reliable, and dynamic team member.”
Mike Estes, Head of Engineering at Archetype Consulting
My experience & work
A brief overview of my experience includes:
6+ years working on different SaaS marketing teams, including growth marketing, social media marketing, email marketing, and website marketing.
Undergraduate education at UC Berkeley, with Bachelor of Arts degrees in Political Economy and Geography.
MBA student at the Quantic School of Business and Technology (beginning in September 2023.)
